Carlos Moro’s personal and professional career is full of events. Born in Valladolid in 1953, he travelled to Madrid to start the University studies, which became him just a few years afterwards, in an Agricultural Engineer, Diploma in Business Administration, Doctor of Oenology and Viticulture, Diploma in SMEs Economics and Master in Information and Communications Technology. During 7 years, Carlos Moro was Agronomical Engineer of the Ministry of Agriculture. He was also Deputy Secretary General for the Spanish Federation of Industries for the Food and Beverage, and agro-expert for FAO.